• Home
  • Managed Security
    • Managed Security
    • Managed Detection and Response
    • Security as a Service
  • Services
    • Cyber Risk and Technical Assurance
      • Segmentation and Zero Trust
      • Penetration Testing
      • Infrastructure security assessment
      • Secure Architecture Development
  • About Us
  • Resources
    • Cyber Security Blog
    • Case Studies
    • Cyber Security FAQs
  • Contact Us
  • Menu Menu

Traditional Antivirus Software vs Next Generation Endpoint Protection

Threat Protection

How would you rate your device security?

As cybercriminals gain access to sophisticated technology, it is critical that organisations utilise state-of-the-art cyber defences to safeguard against a cyber-attack.

Nowadays, almost all businesses collect and store some form of sensitive data. Unfortunately, SME’s continue to underestimate the risk of a cyber-attack due to the size of their operation. The implications to a business can be detrimental, including financial loss, reputational damage, and loss of staff productivity.

Did you know that 43% of cyber-attacks target small businesses, while only 14% of these businesses would rate their cyber security as highly effective? Cybercriminals consistently exploit this false sense of security, often targeting smaller businesses who have let their guard down.

‘But I have antivirus software installed on my computer, so these cybercriminals won’t be able to get my data.’Unfortunately, traditional antivirus software only provides a fraction of the security required to provide effective protection in today’s environment.

To help you understand why traditional antivirus software is no longer a sufficient security mechanism, let’s discuss how it operates.

A signature is a static string or pattern of text that uniquely identifies a virus. These signatures allow antivirus software to detect and trigger alerts when a virus is present. As these are static identifiers, the virus needs to be known and understood, if the virus behaviour changes or a new virus is released then new signatures will be required. Signature updates range from once a day to once a week.

These antivirus products are often referred to as point-in-time detection technologies.

Traditional Antivirus vs Next Generation Endpoint Protection

Traditional antivirus software was originally designed to prevent and detect single devices against malware infections. While it used to be considered a must-have in the battle against cybercriminals, legacy antivirus provides little protective value in today’s advanced cyber landscape for the following reasons:

  • Antivirus software can only detect known threats. With thousands of new malicious threats being developed every day, traditional antivirus software simply can’t keep up. Moreover, antivirus is limited to point-of-entry inspections, meaning it doesn’t analyse behaviour once it has infiltrated the device.
  • Most antivirus software conducts static analysis on the device, rather than leveraging real-time cloud-based threat intelligence.
  • Legacy antivirus also lacks the real-time visibility of newer cyber protection models that utilise machine learning and fuzzy fingerprinting to analyse and catch the malware at the point of entry, in real-time.

Taking these things into consideration, it’s clear that traditional antivirus is no longer effective. So, what can you do to protect your business?

Next Generation Endpoint Protection

As the name suggests, Next Generation Endpoint Protection (NGEP) offers the latest technology in anti-malware and hacking protection. As a comprehensive security model, NGEP mitigates the risk of unauthorised access at every step of the way, meaning devices get the best possible protection against infiltration, data loss, and malicious activity.

Within the Next Generation Endpoint Protection space, we recommend Cisco Advanced Malware Protection (AMP) for Endpoint.

AMP for Endpoints was specifically designed to work together with existing security products that may be installed on an endpoint such as traditional antivirus. AMP does not clash with existing antivirus products nor does it try to compete with them.

A current trend that we are seeing is the replacement of traditional antivirus software with AMP. AMP for Endpoints goes beyond traditional normal signature-based detection and prevention technologies, by including multiple processes and analysis engines to enhance AMPs ability to detect Malware. AMP provides,

  • Multiple preventative engines utilising cloud-based threat intelligence, effectively doing the heavy lifting for you in the cloud and not on your device, AMP automatically identifies and stops advanced threats before they reach your endpoints.
  • Continuous analysis, remediation and retrospective security, when a file arrives on an endpoint, AMP watches the file continuously and records its activity, regardless of whether the file is deemed good or bad. If a good file starts to exhibit bad behaviour in the future, AMP can alert your team, so you can contain and remediate the threat quickly.
  • AMP utilises threat intelligence provided by the Cisco Talos group, Talos analyses millions of malware samples and terabytes of data every day. Once available, Talos pushes this threat intelligence to AMP for Endpoints so users are protected 24/7.
  • AMP integrates with Cisco Threat Grid to provide Advanced Sandboxing functionality. AMP can perform automated static and dynamic analysis of files, against a large number of behavioural indicators, to determine whether a file is malicious

Taking an integrated approach

Next Generation Endpoint Protection offers an integrated approach to cybersecurity that just isn’t possible through traditional antivirus software.

AMP for Endpoints prevents threats at point of entry, then continuously tracks every file it lets onto your endpoints. AMP can uncover even the most advanced threats-including fileless malware and ransomware–in hours, not days or months.

Thinking back to the beginning, how would you now rate your device security?

If the answer is anything less than excellent, we’d love to chat! Call 1300 085 366 or email us on info@cubecyber.com to book your complimentary security assessment today.

June 21, 2019/by CubeCyber Team
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://cubecyber.com/wp-content/uploads/2019/06/alesia-kazantceva-283291-unsplash-scaled.jpg 1707 2560 CubeCyber Team http://cubecyber.com/wp-content/uploads/2023/01/cubecyberlogo-top.svg CubeCyber Team2019-06-21 06:58:542022-12-21 13:26:34Traditional Antivirus Software vs Next Generation Endpoint Protection

Quick Search

Latest Insights

  • SASE – Secure Access Service Edge: A Simple OverviewApril 21, 2022 - 11:01 pm

    Over the past couple of years businesses and corporations have had to quickly adjust to a significant increase in employees working from home. With increasing data coming from online sources into corporate networks, more SaaS apps being adopted and new types of traffic taking up increasing bandwidth (videos, collaboration, and shared editing of online documents), […]

  • Beginners Guide to Cloud Computing & How it Can Help Small BusinessesMay 13, 2021 - 5:16 am

    With more businesses working from home, it may be time to invest in cloud computing for your company. In fact, it is more than likely you are already using some form of cloud computing. If you have ever used Dropbox or Google Docs, as two examples, then you are already familiar with working from cloud-based […]

  • Top 7 Cyber Attacks Threatening SME’s (and how to prevent them)May 13, 2021 - 5:14 am

    Small and medium sized enterprises (SME’s) frequently underestimate the need for cyber security protection. This miscalculation could end up being a risky strategy for those not willing to invest in the best preventative measures for their business. Just because an enterprise is small, does not mean it is not at risk from the top cyber […]

  • GDPR Cyber Security and How It Might Impact Your BusinessMarch 2, 2021 - 11:45 am

    The European Union’s General Data Protection Regulation (GDPR), came into effect back in May 2018, but what does that mean for Australian businesses and cyber security? What is GDPR? First of all, what actually is GDPR? The GDPR is short for General Data Protection Regulation. It was brought in by the European Union on 25th […]

  • How to Prepare A Cyber Defence Plan for Your EnterpriseFebruary 12, 2021 - 4:56 am

    No business, small or large is not at risk from a cyber attack. From small businesses to huge government organisations, all companies must ensure they have an excellent cyber defence plan in place. Planning what to do in a cyber attack is just as important as managing active preventative measures. Many smaller enterprises do not […]

  • Cyber Security Australia: Increasing Attacks on BusinessesFebruary 12, 2021 - 3:21 am

    Cyber security in Australia is an essential tool to protect businesses both large and small, from advancing cyber crime threats. In this current environment it is vital that no matter the size of the company, everyone is doing what they can to stay secure online. In the past, businesses only had to really worry about […]

  • Cyber Security Risk: What would it cost if your company could not work for one day?February 12, 2021 - 2:56 am

    Cyber security risk is a problem all companies face, from large corporations to small, independent businesses. But cyber security is much more than a simple IT issue, it can have a huge impact on your revenue…and reputation. Have you ever thought about what you could lose if your business were to go offline from a […]

Choose Category

  • Advanced Development Capability
  • Assessment and Insights
  • Case Studies
  • Cloud Services
  • Cube News
  • Cyber Attacks
  • Cyber Crime Australia
  • Enterprise
  • Expert Advice
  • Incident Response
  • Industry
  • Internet of Things
  • Large Corporation
  • Managed Protection
  • Operational Technology
  • Remote Working
  • SME's
  • Threat Protection
  • Vulnerability Assessments

Tag Cloud

Cloud Computing Cyber Tips Data Breach emergency plan GDPR Hackers Malware News Office 365 Phishing Attacks Ransomware

Wondering how much our solutions cost?

GET A FREE QUOTE

Not sure yet? Get a Free Trial now.

GET A FREE TRIAL

ABOUT CUBE CYBER

About Us
Contact Us

CALL 1300 085 366

SERVICES

Cyber Risk & Technical Assurance
Segmentation and Zero Trust
Penetration Testing
Infrastructure security assessment
Secure Architecture Development

MANAGED SECURITY

Managed Security
Managed Detection & Response
Security-as-a-Service

RESOURCES

Cyber Security Blog
Case Studies
Cyber Security FAQs

ISO 27001 CERTIFIED

© CubeCyber 2023. All Right Reserved | Designed & Developed by Escope

Queensland Based Manufacturing CompanyPandemic Cyber Security: Is your Business at Greater Risk Due to Covid-19?
Scroll to top

We use cookies to make your experience of our websites better. By using and further navigating this website you accept this.

Accept & Close

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy Policy